If you're running LIVE or Virtual Events and want to scale them fast...
Create a high ticket business that feeds itself by implementing this unconventional sales events model.
Let's cut to the chase...
You can capture a small sliver of the $1.1 trillion dollar events industry for yourself
You can build events that always pay you MORE than they cost you
Let's cut to the chase...
You can capture a small sliver of the $1.1 trillion dollar events industry for yourself
You can build events that always pay you MORE than they cost you
Let's say you put 20 people in a room and have a $2500/m offer and an average close rate of 40% selling from stage (the average of my clients). Each time you run that event, you would add an additional $240,000 revenue to your business for the year.
You only need to run that event 4 times a year to basically hit your 7 figure goal ($960,000 to be precise).
Fill each event with 80 people? And that's basically a million dollar event every time you run it.
Now to be absolutely clear so the FTC don't go crazy on me... this is "event math" for demonstration purposes only. In no way am I saying you'll do exactly that - events are a high risk/high reward strategy that require hard work.
Every event and person on stage is different - there's no guarantees in any of this. Anyone guaranteeing you anything in business is full of crap.
But my point is... the alternative option of trying to get 80 sales calls booked that actually show up, then paying out commissions to your team and keeping them motivated 24/7...
Not to mention your scale being TOTALLY limited by the number of slots on their calendar.
Well I don't know about you... but option B sounds way more fun, more profitable and gives you the ability to impact so many more people's lives in one go.
So, let me help you...
Let's say you put 20 people in a room and have a $2500/m offer and an average close rate of 40% selling from stage (the average of my clients). Each time you run that event, you would add an additional $240,000 revenue to your business for the year.
You only need to run that event 4 times a year to basically hit your 7 figure goal ($960,000 to be precise).
Fill each event with 80 people? And that's basically a million dollar event every time you run it.
Now to be absolutely clear so the FTC don't go crazy on me... this is "event math" for demonstration purposes only. In no way am I saying you'll do exactly that - events are a high risk/high reward strategy that require hard work.
Every event and person on stage is different - there's no guarantees in any of this. Anyone guaranteeing you anything in business is full of crap.
But my point is... the alternative option of trying to get 80 sales calls booked that actually show up, then paying out commissions to your team and keeping them motivated 24/7...
Not to mention your scale being TOTALLY limited by the number of slots on their calendar.
Well I don't know about you... but option B sounds way more fun, more profitable and gives you the ability to impact so many more people's lives in one go.
So, let me help you...
In fact, they've been around for over 300,000 years. Yet only about 1% of coaches and consultants use them to get more clients. The rest are all focussed on unstable client acquisition strategies that have only been around for the past 10-20 years.
Here's some other sobering stats that should make you pay attention to the rest of this page:
In fact, they've been around for over 300,000 years. Yet only about 1% of coaches and consultants use them to get more clients. The rest are all focussed on unstable client acquisition strategies that have only been around for the past 10-20 years.
Here's some other sobering stats that should make you pay attention to the rest of this page:
Or they are, but they can't fill them with the right people.
If you can't get people to your events, then you can't afford to run the event. And let's face it, client acquisition costs are on the rise...
And yet all your favourite "I just started in the industry" business coaches are just flat out lying to you about the best ways to get clients generally, and there's basically no one teaching you how to fill your events at all.
You're not going to fill your event with reels, stories, Facebook/Skool groups or carousels.
WHY are so many businesses in our industry failing?
Or they are, but they can't fill them with the right people.
If you can't get people to your events, then you can't afford to run the event. And let's face it, client acquisition costs are on the rise...
And yet all your favourite "I just started in the industry" business coaches are just flat out lying to you about the best ways to get clients generally, and there's basically no one teaching you how to fill your events at all.
You're not going to fill your event with reels, stories, Facebook/Skool groups or carousels.
Apple arguably creates the biggest and most profitable sales events in the history of humankind. So much so that every time that my old boss Steve Jobs or his surrogates got on stage, people lined up for hours, sometimes days even to get their hand on the latest iPhone.
And in many cases, ONE THEY ALREADY HAD IN THEIR HAND! With just a few minor updates.
I used to work there as an Events Manager, responsible for training their leadership and executive teams on how to sell one to many after these product launches so that their in store teams could sell to large groups of people at once.
And if there's one thing that Apple is probably the best in the world at? It's selling very expensive things to large groups of people at once.
In 2001 the world shifted on it's axis when Apple introduced the iPod (and again when they launched the iPhone in 2007). These game-changing products became category kings (don't you want that?) and set off a bunch of moves that pumped the company bank accounts full of cash and made it the most valuable company in the world.
This was a bold move at the time, because other company's like Sony (music), Blackberry (cell phones), IBM (computers) and Microsoft (software & operating systems) had a stranglehold over their respective industries. Then Apple comes out at these big events and says - what if you can have 1000 songs in your pocket? And what if you can have a phone, a computer, the internet and a music player in your pocket?
BlackBerry is now dust as a result.
Because Apple went against the grain, marketed the sh*t out of the fact they were doing something WILDLY different to what was the accepted norm and they disrupted entire established industries as a result.
THEN they changed the retail game by giving large groups of people personalised in person experiences with their products that INCREASED the likelihood that they would buy, but also stay with Apple because of how they demonstrated the value of their product.
Apple arguably creates the biggest and most profitable sales events in the history of humankind. So much so that every time that my old boss Steve Jobs or his surrogates got on stage, people lined up for hours, sometimes days even to get their hand on the latest iPhone.
And in many cases, ONE THEY ALREADY HAD IN THEIR HAND! With just a few minor updates.
I used to work there as an Events Manager, responsible for training their leadership and executive teams on how to sell one to many after these product launches so that their in store teams could sell to large groups of people at once.
And if there's one thing that Apple is probably the best in the world at? It's selling very expensive things to large groups of people at once.
In 2001 the world shifted on it's axis when Apple introduced the iPod (and again when they launched the iPhone in 2007). These game-changing products became category kings (don't you want that?) and set off a bunch of moves that pumped the company bank accounts full of cash and made it the most valuable company in the world.
This was a bold move at the time, because other company's like Sony (music), Blackberry (cell phones), IBM (computers) and Microsoft (software & operating systems) had a stranglehold over their respective industries. Then Apple comes out at these big events and says - what if you can have 1000 songs in your pocket? And what if you can have a phone, a computer, the internet and a music player in your pocket?
BlackBerry is now dust as a result.
Because Apple went against the grain, marketed the sh*t out of the fact they were doing something WILDLY different to what was the accepted norm and they disrupted entire established industries as a result.
THEN they changed the retail game by giving large groups of people personalised in person experiences with their products that INCREASED the likelihood that they would buy, but also stay with Apple because of how they demonstrated the value of their product.
The best (and easiest) way to do that in today's economy is NOT by regurgitating some new strategy peddled by your famous guru that most have only stumbled across in the past few years... strategies that have only been around since we got high speed internet.
No, the way to do it is with a strategy that's been around for 300,000 years and is used not only by all the big players in our industry... but massive companies like Apple and Tesla to get large influxes of new clients in one hit.
Events.
I am NOT a fan of traditional marketing methods like organic content, regular posts, reels, stories and carousels.
Hoping on a whim and some pixie dust that someone will see your organic content, or that your email will actually land in their inbox and they will open it amidst a sea of all the other marketing emails they get is naive - don't do that.
The constant need to pump more and more content out to get those hands raised - well let's just say it's f*%king exhausting
If you don’t get people to your event, you won't get any new clients and you will run out of money.
The best (and easiest) way to do that in today's economy is NOT by regurgitating some new strategy peddled by your famous guru that most have only stumbled across in the past few years... strategies that have only been around since we got high speed internet.
No, the way to do it is with a strategy that's been around for 300,000 years and is used not only by all the big players in our industry... but massive companies like Apple and Tesla to get large influxes of new clients in one hit.
Events.
I am NOT a fan of traditional marketing methods like organic content, regular posts, reels, stories and carousels.
Hoping on a whim and some pixie dust that someone will see your organic content, or that your email will actually land in their inbox and they will open it amidst a sea of all the other marketing emails they get is naive - don't do that.
The constant need to pump more and more content out to get those hands raised - well let's just say it's f*%king exhausting
If you don’t get people to your event, you won't get any new clients and you will run out of money.
The key to success in 2024 in the coaching, consulting and training space is NOT adding more calls to your calendar or getting messed around with ridiculous organic strategies that suck the life out of your soul.
It's learning how to use our Event Secrets™ Model to create world class events that will touch, move and inspire your attendees to want to purchase your high ticket offer.
That’s where my brand new book comes in.
And I’ve taken the liberty of not only giving you the BOOK (which is dense & packed with tactical implementation lessons to implement & install this model) but also an accompanying training video to make the process even easier.
And I’m not going to ask you for $10,000/month to access it. In fact, I’m only going to ask you for $3.
Of course you are now probably wondering WHY in the world is it so cheap?
The key to success in 2024 in the coaching, consulting and training space is NOT adding more calls to your calendar or getting messed around with ridiculous organic strategies that suck the life out of your soul.
It's learning how to use our Event Secrets™ Model to create world class events that will touch, move and inspire your attendees to want to purchase your high ticket offer.
That’s where my brand new book comes in.
And I’ve taken the liberty of not only giving you the BOOK (which is dense & packed with tactical implementation lessons to implement & install this model) but also an accompanying training video to make the process even easier.
And I’m not going to ask you for $10,000/month to access it. In fact, I’m only going to ask you for $3.
Of course you are now probably wondering WHY in the world is it so cheap?
The last thing you want is for your events to be empty or for your pitch to flop. But most internet marketers don't have the experience or the right strategies to help you out.
To increase your capacity to impact & change lives
More income for your lifestyle
A desire to create a more predictable & sustainable business
The last thing you want is for your events to be empty or for your pitch to flop. But most internet marketers don't have the experience or the right strategies to help you out.
To increase your capacity to impact & change lives
More income for your lifestyle
A desire to create a more predictable & sustainable business
Taki Moore
Founder of BlackBelt & Million Dollar Coach
"I've worked with thousands of coaches, but I've never seen anyone do events quite like Brody. In this incredible book, he gives you a front row seat to the genius and magic of his entire Event Secrets system. His passion for impacting lives and dedication to his craft is second to none. I highly recommend this book."
Carrie Wilkerson
Author, Speaker & Business Consultant
"I speak both on other folks' stages as well as my own... and running your own events is no joke. If you're considering adding that to your business offers — then this book has everything you need to scale your events in a smart (and profitable) way! But the disclaimer is this — once you've read it, you'll want to hire Brody to run your events and fill your programs... so be warned!"
Chris Ducker
Founder of Youpreneur.com, Live2Sell & Virtual Staff Finder
"Whether it be live in person, or virtually via a screen of varying sizes, Brody Lee is highly respected as a genuine legend in the events industry. His ability to build trust fast and deliver unrivaled value, all the while designing an experience that sets up the perfect pitch moment, is second to none. Throughout the pages of the Million Dollar Events book, he shares examples, stories and lessons learned to enable us all to create, market and scale our own events to help spread our message, build our business, and have massive impact via stages of all shapes and sizes. Highly recommended!"
Jesse Eker
Managing Director of Harv Eker International and Founder of Build Your Brand Online
"Being in the event industry my whole life, it's easy to spot the ones who know it vs. try to get it. Brody is genius with the way he puts on events. He rips open his entire strategy, lays it all out step-by-step and literally gives you his entire Event Secrets strategy in this book. I've been studying it like crazy to see where I can take nuggets and add it into our process. Whether it's filling your events, inspiring participants, selling high ticket offers from stage and scaling up — Brody has your back. You. Must. Read. This."
Sharran Srivatsaa
CEO of Highland Prime, 4x Inc. Entrepreneur, 5 exits in the last 19 years
"If you're even remotely serious about scaling your events — you must read this book. Brody Lee is a master at creating world class events and closing from stage (and just a great human too!)."
Eli Wilde
CEO of Wilde Influence, sold $100M in coaching for Tony Robbins
"This is SO good! Brody breaks everything down so simply and makes you feel like anyone can do this and create incredible events."
Taki Moore
Founder of BlackBelt & Million Dollar Coach
"I've worked with thousands of coaches, but I've never seen anyone do events quite like Brody. In this incredible book, he gives you a front row seat to the genius and magic of his entire Event Secrets system. His passion for impacting lives and dedication to his craft is second to none. I highly recommend this book."
Carrie Wilkerson
Author, Speaker & Business Consultant
"I speak both on other folks' stages as well as my own... and running your own events is no joke. If you're considering adding that to your business offers — then this book has everything you need to scale your events in a smart (and profitable) way! But the disclaimer is this — once you've read it, you'll want to hire Brody to run your events and fill your programs... so be warned!"
Chris Ducker
Founder of Youpreneur.com, Live2Sell & Virtual Staff Finder
"Whether it be live in person, or virtually via a screen of varying sizes, Brody Lee is highly respected as a genuine legend in the events industry. His ability to build trust fast and deliver unrivaled value, all the while designing an experience that sets up the perfect pitch moment, is second to none. Throughout the pages of the Million Dollar Events book, he shares examples, stories and lessons learned to enable us all to create, market and scale our own events to help spread our message, build our business, and have massive impact via stages of all shapes and sizes. Highly recommended!"
Jesse Eker
Managing Director of Harv Eker International and Founder of Build Your Brand Online
"Being in the event industry my whole life, it's easy to spot the ones who know it vs. try to get it. Brody is genius with the way he puts on events. He rips open his entire strategy, lays it all out step-by-step and literally gives you his entire Event Secrets strategy in this book. I've been studying it like crazy to see where I can take nuggets and add it into our process. Whether it's filling your events, inspiring participants, selling high ticket offers from stage and scaling up — Brody has your back. You. Must. Read. This."
Sharran Srivatsaa
CEO of Highland Prime, 4x Inc. Entrepreneur, 5 exits in the last 19 years
"If you're even remotely serious about scaling your events — you must read this book. Brody Lee is a master at creating world class events and closing from stage (and just a great human too!)."
Eli Wilde
CEO of Wilde Influence, sold $100M in coaching for Tony Robbins
"This is SO good! Brody breaks everything down so simply and makes you feel like anyone can do this and create incredible events."
You want to touch, move and inspire your audiences with high impact events
You are ready to increase your revenues & your income but are not willing to sacrifice your sanity or peace of mind to do it
You care about the results your clients experience by working with you (and want to mirror a proven model without re-inventing the wheel)
You’ve seen all the big gurus create insanely valuable events - and want to be seen as a "category king" in your space.
You’re looking for SAFETY in how you construct your business so that it doesn’t threaten the other areas of your life that are important to you (like your family, your free time, your health or your mission)
You want to touch, move and inspire your audiences with high impact events
You are ready to increase your revenues & your income but are not willing to sacrifice your sanity or peace of mind to do it
You care about the results your clients experience by working with you (and want to mirror a proven model without re-inventing the wheel)
You’ve seen all the big gurus create insanely valuable events - and want to be seen as a "category king" in your space.
You’re looking for SAFETY in how you construct your business so that it doesn’t threaten the other areas of your life that are important to you (like your family, your free time, your health or your mission)
You see tremendous value and are happy to have invested $3 to learn this model.
Or you don’t, it’s a waste of your time and you want your $3 back
You see tremendous value and are happy to have invested $3 to learn this model.
Or you don’t, it’s a waste of your time and you want your $3 back
There’s a lot of random stuff on the internet, I’m sure you’re not worried about 3 dollars.
But sometimes it helps to talk to a real person to make sure we are real :-)
Our offices are open, call one of our advisors at (332) 333-5010. We are based in New York, NY so if timezones are an issue, leave us a message and we’ll promptly call you back.
Within minutes of filling out the secure order form on the next page, your book & bonuses training will be waiting for you in your email inbox!
There’s a lot of random stuff on the internet, I’m sure you’re not worried about 3 dollars. But sometimes it helps to talk to a real person to make sure we are real :-)
Our offices are open, call one of our advisors at (332) 333-5010. We are based in New York, NY so if timezones are an issue, leave us a message and we’ll promptly call you back.
Within minutes of filling out the secure order form on the next page, your book & bonuses training will be waiting for you in your email inbox!
Copyright © 2025 · Beyond Impact Pty Ltd · All rights reserved
Earnings Disclaimer · Privacy · Terms of Use
Disclaimer: Results shared on this page are not typical. Success in business depends on a variety of factors, including skill level, effort, market factors, and much more. Thus everyone’s results in business will differ. So no promises or claims are made as to your income potential or lack thereof. And, of course every business has some risk involved. Any income claims shared by my clients or “the author” are understood to be true and accurate at the time they were shared. Their stories are exceptional and not typical representations of what is achievable. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. Your results, should you decide to participate, could be less, the same or more.. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT COME TO THIS EVENT OR BUY FROM US.
This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.